Why do press releases work?

Press releases are old fashioned and outdated, right? Wrong!

You will not find any big businesses who does not write and issue press releases. Big multi-nationals, Premier League football clubs even ‘famous’ people. They all know that press releases are crucial to get their message out there.

In fact, press releases are so much more important in 2015 than they were in 1995 or 2005.

And this is why: Every newspaper (local and national) has seen huge cuts in staff over the last fifteen years. I mean HUGE cuts. Cuts in manpower like you would not believe.

The entire way that a newspaper operates and brings in its stories has totally changed. Local newspapers do not have tiny regional offices, they rarely send reporters out to cover a story. They don’t have the time or resources.

But most local newspapers still have the same number of pages to fill as they did a decade ago. And that means the pressure is on, whether it’s a daily or weekly deadline the staff are working to.

The bottom line is this: If you can deliver to them a story which is essentially already written for them, with great photographs alongside it, you stand a great chance of getting published. Sometimes you can get your press release published word for word, if you have done a good job.

This is effectively free advertising (though don’t mention this to them!).

Get Publicity Now! will give you the confidence you need to get your business heard above all the noise. March 24, 2015 in Preston.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s